Social & Political Sciences

Social & Political Sciences Experts

Wilma Viviers

Research professor
Export promotion / International Trade
North-West University
South Africa

Wilma Viviers


Wilma Viviers is currently working as Research professor (Export promotion / International Trade) in North-West University, South Africa.

Research Interest

Prof Viviers’ passionate research interest in, and active contribution towards the realisation of, strategies to improve South Africa’s trade performance and competitiveness, are acknowledged both locally and internationally.  Notably, the Decision Support Model (DSM) for the identification of South African export opportunities – which she has launched in this country – is being lauded in both government and business circles as a refreshingly efficient approach to export market selection. The DSM and its many applications are extensively covered in the book ‘Export Promotion: A Decision Support Model Approach’ by Prof Ludo Cuyvers of the University of Antwerp and Prof Viviers. Prof Viviers sits on several national and international committees, and is frequently asked to speak to stakeholder groups about her research initiatives.  She has also received numerous awards in recognition of her ground-breaking research over the years. TRADE’s research activities are heavily geared towards export promotion and development – from identifying new and high-potential export opportunities for South Africa as well as other countries, to uncovering the keys to greater competitiveness and inward investment flows – all areas of great concern to economic policymakers and decision-makers in business. TRADE’s research agenda also covers topical issues such as the export of services, the competitiveness of firms, foreign direct investment, barriers to internationalisation and economic development topics. These areas are consolidated info five research programmes: DSM Technical, DSM Sectors, DSM Geographical, FDI (Foreign Direct Investment) and International competitiveness and development.


  • Grater, S., Parry, A. & Viviers, W. 2017. Realising the potential of services SMEs in Developing Economies. International Centre for Trade and Sustainable Development (ICTSD) Issue Paper,pp.1-37.

  • Cameron, M., Viviers, W. & Steenkamp, E. 2017. Breaking the ‘big data’ barrier when selecting agricultural export markets: an innovative approach. Agrekon, 56(2):139-157.

  • Cuyvers, L., Steenkamp, E., Viviers, W., Rossouw, R. & Cameron, M. 2017. Identifying Thailand’s high potential export opportunities in ASEAN+3 countries. Journal of International Trade Law and Policy,16(1):2-33.

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