Mlenga Jere
Professor
Graduate School of Business
University of Cape Town
South Africa
Biography
Associate Professor Mlenga Jere teaches marketing on various programs. He joined the GSB in 2007. Mlenga has extensive experience teaching marketing courses at both postgraduate and undergraduate levels at different universities and countries. His research interests are in marketing in emerging markets with a focus on marketing communications and consumer behavior. His work has been published in journals including Acta Commercii, Botswana Journal of Business, Cochrane Database of Systematic Reviews, Journal of Database Marketing & Customer Strategy Management, and Southern African Business Review. He regularly presents his work at both local and internal conferences.
Research Interest
Marketing management and marketing communication strategies
