Anske Grobler
Professor
Department of Communication Management
University of Pretoria
South Africa
Biography
She completed her BA in Communication, BA (Hons), MA in Communication, followed by PhD from UOFS. After completing her eductaion she joined University of Pretoria as Professor in Department of Communication Management.
Research Interest
Her field of interest are strategic corporate communication, marketing communication and integrated marketing communication (IMC). Her Current projects include research on Generation Y’s reaction to mobile marketing offerings, the increased application of social media in the South African corporate communication industry and formulating guiding principles on the management of stakeholder relations in accordance with the King Code of Governance in South Africa.
Publications
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Du Plessis N, Grobler AF. Achieving sustainability through strategically driven CSR in the South African retail sector. Public Relations Review. 2014 Jun 30;40(2):267-77.
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Van der Merwe MC, Grobler AF, Strasheim A, Orton L. Getting young adults back to church: A marketing approach. HTS Teologiese Studies/Theological Studies. 2013;69(2).
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Meintjes C, Grobler AF. Do public relations professionals understand corporate governance issues well enough to advise companies on stakeholder relationship management?. Public Relations Review. 2014 Jun 30;40(2):161-70.
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Goneos-Malka A, Strasheim A, Grobler AF. Conventionalists, Connectors, Technoisseurs and Mobilarti: Differential profiles of mobile marketing segments based on phone features and postmodern characteristics of consumers. Journal of Retailing and Consumer Services. 2014 Nov 30;21(6):905-16.
