Gené Van Heerden
Senior Lecturer
Department of Marketing Management
University of Pretoria
South Africa
Biography
She has done PhD in Industrial marketing from Logistics Lulea University of Technology, Sweden.
Research Interest
Her research focus is on Customer Engagement in the digital environment, Marketing Communication in New Media and Collaborating in New Media.
Publications
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Jordaan Y, Van Heerden G, Jordaan AC. A second-best solution to higher education challenges. South African Journal of Higher Education. 2014 Jan 1;28(4):1269-82.
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Makhitha KM, Wiese M, Van Heerden G. Informing craft producers in South Africa: Improving visibility and product availability through market communication. Communicare: Journal for Communication Sciences in Southern Africa. 2014 Dec 1;33(2):1-24.
