Liezl-marié Kruger
Senior Lecturer
Department of Marketing Management
University of Pretoria
South Africa
Biography
She has done Mcom & PhD in marketing management from NWU. Currently she works in University of pretoria as Senior Lecturer.
Research Interest
Her research focuses on marketing management.
Publications
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Kruger LM, Mostert P, De Beer LT. Relationship intention and satisfaction following service recovery: The mediating role of perceptions of service recovery in the cell phone industry. South African Journal of Economic and Management Sciences. 2015;18(4):608-28.
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Kruger L. Personality dimensions and service failure severity: A cross-sectional study in the cellular industry. Southern African Business Review. 2016;20(1):159-82.
