Manoj Chiba
Lecturer
GIBS Business School
University of Pretoria
South Africa
Biography
Manoj Chiba is a management professional with over 10 years of senior management experience. He is currently the principal consultant and data analyst specialist for ATBM Advisory. His passion is driving the triple bottom line through evidence-based research and some of the work includes price-setting strategies, market share analysis and strategic input. He also has a strong passion for education at the grass-roots level and assisting in solving youth unemployment in South Africa. Manoj lectures MBA students at GIBS on analytical tools and techniques and supervises MBA projects. He is currently studying towards his DBA (GIBS).
Research Interest
Organisational structure (strategy); Analytics; and Evidenced-based decision-making.
Publications
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Morokane P, Chiba M, Kleyn N. Drivers of employee propensity to endorse their corporate brand. Journal of Brand Management. 2016 Jan 1;23(1):55-66.
