Melodi Botha
Senior Lecturer
Department of Business Management
University of Pretoria
South Africa
Biography
She completed both her B Com and Masters Degrees with cum laude and thereafter obtained her Doctoral Degree with specialization in Entrepreneurship at the University of Pretoria. She lecture project management, business plan compilation and other entrepreneurial courses in the department.
Research Interest
Her research focuses on training, educating and supporting entrepreneurs at different stages of preparing, starting and managing a business (it is referred to as the stages of the venture life cycle). These stages include nascent, potential, start-up and established entrepreneurs.
Publications
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Moos M, Botha M. How do age and location affect a business? Evaluating the objectives, outputs and outcomes of small business policy. South African Journal of Economic and Management Sciences. 2016;19(3):344-57.
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Botha M, Ras R. Entrepreneurship education: Enhancing or discouraging graduate start-up at the University of Pretoria. Africa Education Review. 2016 Apr 2;13(2):96-114.
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Botha M, Bignotti A. Exploring moderators in the relationship between cognitive adaptability and entrepreneurial intention: findings from South Africa. International Entrepreneurship and Management Journal. 2009:1-27.
