Michael Goldman
Lecturer
GIBS Business School
University of Pretoria
South Africa
Biography
Michael Goldman is a member of the Adjunct Faculty at GIBS, teaching in a number of marketing-related themes, including marketing strategy & management, branding, and sponsorship. Since joining the business school in 2000 to launch the GIBS Forum, Michael has been an active teacher, researcher and consultant in South Africa, Kenya and Nigeria. He is currently an Assistant Professor in the Sport Management Programme at the University of San Francisco.
Research Interest
Marketing & customer strategy; Sports & Arts marketing and sponsorship & Branding strategy
