Nicola Kleyn
Professor & Dean
GIBS Business School
University of Pretoria
South Africa
Biography
Nicola Kleyn is the dean of the Gordon Institute of Business Science. In addition to her responsibilities at GIBS, she also lectures on various marketing-related academic and company-specific short courses she also consults to a number of organisations seeking to grow customer, brand and reputational equity. She worked previously at Investec Bank where she managed the learning and development function and at Edgars in a store control capacity. She also spent seven years lecturing marketing to both undergraduate and postgraduate students in the faculty of commerce at Wits University. In 2017, she was appointed as member of the Editorial Review Board of the Journal of Product & Brand Management.
Research Interest
Marketing, Branding, Customer focus & Reputation management
Publications
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Benn S, Benn S, Abratt R, Abratt R, Kleyn N, Kleyn N. Reducing reputational risk: Evaluating stakeholder salience and prioritising stakeholder claims. Marketing Intelligence & Planning. 2016 Sep 5;34(6):828-42.
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Balmer JM, Abratt R, Kleyn N. Corporate brands and corporate marketing: Emerging trends in the big five eco-system. Journal of Brand Management. 2016 Jan 1;23(1):3-7.
