Pierre Mostert
Professor
Department of Marketing Management
University of Pretoria
South Africa
Biography
He has done Bcom, Bcom (Hons), Mcom & Dcom in marketing management and is an expert in the field.
Research Interest
His interest is in marketing managent and its research process.
Publications
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Kuhn SW, Mostert PG. Relationship intention amongst clothing retail customers: An exploratory study. Acta Commercii. 2015;15(1):1-2.
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Spies H, Mostert PG. Exploring relationship intention and the duration of customer support in the South African banking industry. Journal of Contemporary Management. 2015 Jan 1;12(1):473-95.
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Kuhn SW, Mostert PG. Customer satisfaction and relationship intention within the South African clothing retail industry. The Retail and Marketing Review. 2015 Jan 1;11(2):29-51.
