Prem Shamdasani

Biography

Dr Prem Shamdasani is Associate Professor of Marketing; Academic Director, NUS Asia-Pacific Executive MBA Programs; Co-Director, Stanford-NUS International Management Program; Director, NUS Advanced Management Program, NUS Strategic Marketing Management Program and NYU-NUS Doing Business in Asia Program at the NUS Business School, National University of Singapore. He was the former Vice-Dean, Associate Dean and Academic Director, Master of Science (Marketing). He holds a BBA degree with first class honors from the National University of Singapore, and received his PhD in Marketing from the University of Southern California, Los Angeles. His research and teaching interests include Brand Management, New Product Marketing, Retail Strategy, Relationship Marketing, and CrossCultural Consumer Behavior.

Research Interest

marketing, branding and retailing