Tania Maree
Senior Lecturer
Department of Marketing Management
University of Pretoria
South Africa
Biography
She has done Mcom in Business management and Dcom in amrketing management. She now is a part of University of pretoria as a senior lecturer.
Research Interest
Her research focus is on Marketing communication media, Social media and networks.
Publications
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Maree T. Through the looking-glass: Exploring the wonderland of ‘other’female portrayals in advertising. Communicatio. 2014 Apr 3;40(2):113-36.
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Le Roux I, Maree T. Motivation, engagement, attitudes and buying intent of female Facebook users. Acta Commercii. 2016;16(1):1-1.
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Merwe K, Maree T. The behavioural intentions of specialty coffee consumers in South Africa. International Journal of Consumer Studies. 2016 Jul 1;40(4):501-8.
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Maree T, Jordaan Y. Rainbow nation, rainbow advertising? Racial diversity of female portrayals in South African television commercials. Gender & Behaviour. 2016 Jun 1;14(1):6814.
