Tendai Mhizha
Lecturer
GIBS Business School
University of Pretoria
South Africa
Biography
Tendai spent her early years travelling and was educated in six different countries. She is a board level leader and serial entrepreneur with over 25 years experience in Pan-African general management, marketing, branding, research and strategy. She has worked for The Edgars group, Wella, and within the Global WPP group extensively and still leads a 25 year old Pan-African market research agency. Tendai is also the founder and chief inspirer of Integra Africa – offering unique internal brand engagement TRRibe programmes and strategic solutions. Tendai is an avid public speaker with an infectious passion for people and the rapid development of the African continent.
Research Interest
Strategic marketing;Strategic information management; International strategic marketing; Marketing research; Leadership and Pan-African strategy development.