Yolanda Jordaan
Head of Department
Department of Marketing Management
University of Pretoria
South Africa
Biography
She has done DCom & MCom in Marketing Management & currently serves as Head of Department of Marketing Management in UP, SA. She has been the Representative for the services SETA at the European Marketing Confederation’s Academic Group since 2012.
Research Interest
Her research interest is in Direct Marketing, Services Marketing and Information privacy.
Publications
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Jordaan Y, Du Plessis GM. Motivators to visit the National Zoological Gardens of South Africa.
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Jordaan Y, Van Heerden G, Jordaan AC. A second-best solution to higher education challenges. South African Journal of Higher Education. 2014 Jan 1;28(4):1269-82.
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Humbani M, Kotzé T, Jordaan Y. Predictors of consumer attitudes towards SMS advertising. Management Dynamics: Journal of the Southern African Institute for Management Scientists. 2015 Jun 1;24(2):2-19.
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Jordaan Y. Public awareness and concerns relating to the Protection of Personal Information Act. African Journal of Public Affairs. 2015:1.
