Antonio De La Rosa
Professor
Department of Business
IE University
Spain
Biography
Antonio de la Rosa has a five-year degree in Economics and Business Administration from Universidad Pontificia Comillas (ICADE, 1994) and an EXMBA (2000) from Instituto de Empresa, where he has been teaching in the Marketing & Commercial area since 2001. Antonio started his professional career in blue chip consumer companies as L’Oréal, Paramount & Universal pictures and Coca-Cola, in different Marketing & Commercial positions as a manager. After this experience he moved onto new industries, first Media as Marketing Director for South Europe in MTV Networks, then Technology as Chief Marketing and Business Officer for Western Europe in Microsoft. He is currently Chief Marketing & Commercial officer worldwide for Parques Reunidos, 3rd world´s leading leisure Park group, having the responsibility of turning the company to digital. As a Professor, he has participated in conferences, courses and Executive Education for Instituto de Empresa.
Research Interest
Business
