David Gracia

Biography

As a specialist in digital marketing and online business development Professor Gracia has defined and executed the online business strategy of companies in different industry sectors such us banking, retail and telecom. In 2003 he joined the eBay Group to develop the business in Spain and South America. He was responsible for building partnerships with key Internet players such as Google, Yahoo! and Microsoft. He also contributed to the launch of PayPal in Spain and the integration of this online payment solution within the eBay marketplace. In 2007 he joined the BBVA Group as the head of innovation in Internet and mobile and, a couple of years later, he was promoted to director of online marketing for the whole bank defining and executing the strategy in social media, search engine and mobile devices for all business units. Since 2005 he collaborates with IE Business School as an associate professor in Digital Marketing.

Research Interest

Business