Dilney GonÇalves
Professor
Department of Business
IE University
Spain
Biography
PhD in Marketing, INSEAD, France; MSc in Marketing, INSEAD, France; MSc in Management, Universidade Federal do Rio Grande do Sul, Brazil; BA in Business Administration, Universidade Federal do Rio Grande do Sul, Brazil. Professor Gonçalves’ research investigates the psychological mechanisms underlying consumer opinions, decision-making, and well-being. His research addresses questions such as “how do consumers make inferences about the general population based on a single opinion?”, “when do purchases bring happiness and when they do not?”, “why do people overbuy?”, “what are the effects of visual displays on the processing of abstract versus concrete messages?”, and “how can charities create more persuasive messages?” He has presented his research in several international conferences, including the Association for Consumer Research, Association Française du Marketing, and the Business Association of Latin American Studies (BALAS).
Research Interest
Business
