Jikyung (jeanne) Kim
Professor
Department of Business
IE University
Spain
Biography
Course: Introduction to Marketing, Consumer Behavior Assistant professor in Marketing, Ph.D. London Business School MBA Seoul National University B.A. Seoul National University Assistant professor in Marketing (Since 2012) Education Ph.D. London Business School (2012) MBA Seoul National University (2003) B.A. Seoul National University (2001) Research Interest Statistical models of repeat buying behavior Word-of-mouth Multichannel social influences on purchasing behavior Empirical models of consumer behavior Research – working papers “Public Discussion and Social Share: Online Word-of-Mouth Generation on Daily Deal Sites” with Jeonghye Choi and Kyung-Min Park “Niche Brands on the Internet and Geography: How Does Geography Influence Niche Brand Sales Online?” with Jungmin Son and Jeonghye Choi “Concentration in the world of FMCG” with Bruce G.S. Hardie and Nader Tavassoli “Parametric distributions for FMCG Expenditure Data” with Bruce G.S. Hardie “The Effect of SMS Credit Card Alert System on the Spending Behaviour of Credit Card Users” with Dilip Soman and Jeong-Hye Choi Positions held Researcher at ACNielsen (2003) Researcher at Korea Telecom, Marketing Research Lab (2004)
Research Interest
Business
