Leticia Ponce HernÃndez
Professor
Department of Business
IE University
Spain
Biography
Leticia Ponce is the founder of LyL de Ultramar, the Master Franchise for Mexico of KA International, a leader in interior decoration franchises with more then 400 shops in five continents. During 8 years, opened seven stores throughout Mexico and managed a small team to service client and franchise needs. Worked as Quality Director for GE CAPITAL LARGO PLAZO for both Spain and Portugal. During this period she defined and implemented quality measurements for all functions of the Company, trained all company employees on GE’s Quality Initiative and participated in the definition of quality incentive plans. Has also worked for a NFP organization, Fundación Consejo España-Estados Unidos.
Research Interest
Business
