RamÓn MÉndez RodrÃguez
Professor
Department of Business
IE University
Spain
Biography
Ramón is a marketing lover and has a wide 11 years experience in Marketing in FMCG multinational companies (Kraft Foods & Unilever). He has managed different businesses and brands, mostly global: Dove, Oreo, Chips’ Ahoy!, Philadelphia, Milka, Suchard, Côte d’Or…. In the last years, he has led the Coffee business in Kraft Foods (brands Tassimo & Saimaza), working with the central team in Zurich and being part of the Commercial Steering Committee in the area.
Research Interest
Business
