Albert Fernández
professor
Accounting and Control and Entrepreneurship
IESE Business School Universidad de Navarra
Spain
Biography
Albert Fernández is a Professor in IESE?s Accounting and Control Department and Entrepreneurship Department. Since 2009, he has been the director of Finaves, the venture capital platform that invests in IESE alumni projects. He also teaches courses such as Analysis of Business Problems and Small and Medium-Sized Enterprises (SMEs). He is the academic director of a focused program on strategy implementation and a program for social entrepreneurs. His areas of interest are entrepreneurship, with a particular focus on early stages, the keys to growth for SMEs, corporate governance with a focus on SMEs and family businesses, and the use of management processes such as planning, budgeting, evaluation and compensation. He has extensive experience in consulting and has served and currently serves as a member of the Board of Directors of several companies.
Research Interest
Areas of Interest * Entrepreneurship * Small and medium-sized enterprises * Management systems: planning, budgeting, evaluation, compensation, information and control * Management accounting
Publications
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La nota analiza los elementos que deben conformar un Balanced Scorecard para que pueda ser un modelo de planificación y gestión que permita alinear a la organización con su estrategia. A continuación se exponen las claves para una implantación exitosa basada en experiencias de buenas y no tan buenas implantaciones. Es clave tener un modelo simple y que priorice lo importante, un lenguaje común, un equipo lÃder al máximo nivel que empuje el proyecto, un equipo de trabajo adecuado, una buena comunicación y la participación de diferentes personas de la organización. Por último, se da respuesta a algunas dudas que suelen plantearse en los procesos de implantación.
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No siempre y no todas las organizaciones tienen en cuenta los fundamentos que requiere cualquier gestión empresarial. Los tiempos de crisis hacen que sea aún más fácil olvidarlos ... o quizás sea una buena oportunidad para recordarlos. Esta nota técnica revisa aspectos clave para gestionar en tres ámbitos, el negocio, su financiación y sus personas, teniendo también en cuenta cómo la crisis afecta a cada uno de los aspectos clave.
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The note discusses key issues for effective cost management and considers actions to be taken to reduce costs in areas such as travel expenses, unpaid bills, purchases and logistics, rentals, professional services, etc. It stresses that cost reduction for its own sake is not a good idea, and that managers must think carefully about which costs add value and which do not. Another point made is that costs can be reduced not only by negotiating with suppliers but also by changing the way things are done, systematizing processes and changing habits.
