Elena Reutskaja

Biography

lena Reutskaja is Associate professor in the Marketing Department at IESE Business School. While doing her Ph.D. at the Universitat Pompeu Fabra she was a visiting research scholar at the California Institute of Technology (USA). Prior to joining IESE Business School Elena taught various courses at the Universitat Pompeu Fabra and IES Barcelona. Elena was also involved in carrying out various marketing projects, both for the private and public sectors. Elena's research interests lie at the intersection of consumer behavior, decision making and international marketing. Her primary research focus is on the problem of choice overload that people face in their daily lives. Prof, Reutskaja is actively involved in a number of international research projects run by leading institutions across the world. She was recently a visiting scholar at the California Institute of Technology, where she was engaged in brain-imaging and eye-tracking studies of the choice overload phenomenon. Elena's other interests are hiking, travelling and sports. She was a member of the national fencing team of Belarus and many times a winner of foil fencing competitions.

Research Interest

Areas of Interest * Consumer Behavior * Neuromarketing * Choice Overload * Cross-cultural Differences