Francisco Iniesta
professor
Managerial Decision Sciences
IESE Business School Universidad de Navarra
Spain
Biography
Francisco Iniesta is professor in the Marketing Department. His areas of specialization include marketing channel management and franchising, new product development and introduction, marketing research and organizing and controlling the marketing effort.
Research Interest
Areas of Interest * Marketing channels management and franchising * New product development and introduction. Marketing research * Organizing and controlling the marketing effort
Publications
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Villanueva, Julián; Iniesta, Francisco; Muñoz-Cobo D., "Distribution", IESE, MN-368-E, 04/2009
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Iniesta, Francisco, "Marketing". In: Jaume Ribera, José A. Gutiérrez Fuentes, Magda Rosenmöller. Gestión en el sector de la salud. Vol. 2: Elementos de gestión en las instituciones. Madrid: Pearson-Prentice Hall, 2006. pp 309 - 354
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Iniesta, Francisco; Marco, E., "The Solomon R. Guggenheim Foundation". In: Beatriz Muñoz-Seca Fernández-Cuesta, Josep Riverola GarcÃa. When Business Meets Culture: Ideas and Experiences for Mutual Profit. Houndmills, Basingstoke, Hampshire: Palgrave Macmillan, 2011. pp 13 - 26
