Juan Manuel De Toro
professor
Managerial Decision Sciences
IESE Business School Universidad de Navarra
Spain
Biography
Juan Manuel de Toro is professor in the Marketing Department. His areas of specialization include advertising, communication, brand creation, management and appraisal, and channel-consumer promotional strategy.
Research Interest
Areas of Interest * Advertising-communication * Brand creation, management and appraisal * Promotional strategy with the channel and the consumer * Media management * Marketing strategy
Publications
-
Artero Muñoz, Juan Pablo; Bel Mallén, Ignacio; Sádaba Chalezquer, Charo; de Toro, Juan Manuel (Eds.) "La Televisión en España. Informe 2013", UTECA (Unión de Televisiones Comerciales Asociadas),
-
de Toro, Juan Manuel; Soldado, Pilar; San Pedro, Marta; Breiner, James; Arrese, Ãngel; Vara-Miguel, Alfonso; Sádaba Chalezquer, Charo; Fernández del Moral, Javier; Bel, Ignacio, "La prensa digital en España 2016", Madrid: IESE, 2017.
-
Villanueva, Julián; de Toro, Juan Manuel, "Marketing Estratégico", Pamplona: Eunsa, 2017. (Libros IESE).
