LluÃs G. Renart
professor
Managerial Decision Sciences
IESE Business School Universidad de Navarra
Spain
Biography
Lluis Renart is Emeritus Professor in the Marketing Department. His areas of specialization include export and multinational marketing, export consortia, multinational marketing alliances and Internet marketing.
Research Interest
Areas of Interest * Export and multinational marketing * Personal selling and sales management * Relationship marketing * Marketing strategy
Publications
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Cabré, Carles; Renart, LluÃs G., "How to improve a CRM strategy", IESE, DI-690-E, 05/2007
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Renart, LluÃs G.; Parés Canalias, Francisco, "Pan-European groupings: A case study in paint manufacture", European Management Journal, Vol. 9, No. 4, 1991, pp 378 - 396
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Renart, LluÃs G.; Cabré, Carles, "Paths to Continuous Improvement of a CRM Strategy", Trziste, Vol. 20, No. 1, 2008, pp 61 - 77
