Paulo Roberto Ferreira
professor
Managerial Decision Sciences
IESE Business School Universidad de Navarra
Spain
Biography
Paulo Roberto Ferreira, senior lecturer in the Marketing Department at IESE, previously occupied the position of vice-president of a large chemical and petrochemical multinational company, where he was responsible for the Latin America market. Moreover, he spent 10 years in overseas assignments in the US. Ferreira has served as a member of the board of directors for various local companies and was a director of ABIQUIM (Brazilian Association of Chemical Industries) and the Thermoplastics Trade Association. He served for a number of years as dean of ISE - Instituto Superior da Empresa - , the São Paulo-based business school that enjoys close links with IESE.
Research Interest
Areas of Interest * strategic formulation * allocation of resources * organization structure and design * business models
