Paulo Rocha E Oliveira
professor
Production, Technology and Operations Management
IESE Business School Universidad de Navarra
Spain
Biography
Paulo Rocha e Oliveira is assistant professor in the Marketing Department. He holds an A.B. in Mathematics from Princeton University and a Ph.D. in Management from the Massachusetts Institute of Technology. His main area of expertise is the management and marketing of services, with a focus on tourism-related services. His latest research focuses on the management of issues at the marketing and operations interface, which include the management of waiting time, service quality, customization strategies and dynamic pricing policies. Prof. Rocha e Oliveira's research has been presented at international conferences such as Frontiers in Services, INFORMS and Marketing Science and has been accepted for publication in journals such as Manufacturing and Service Operations Management and Journal of Air Transport Management.
Research Interest
Areas of Interest * Management of services * Marketing/Operations interface * Pricing policies * E-service and customization
Publications
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Ariely, Dan; Bitran, Gabriel R.; Rocha e Oliveira, Paulo, "Design to Learn: Customizing Services When the Future Matters", Pesquisa Operacional, Vol. 33, No. 1, 2013, pp 37 - 61
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Rocha e Oliveira, Paulo; Ferrer, Juan Carlos; Parasuraman, A., "Impact of Delays on Customers' Safety Perceptions and Behavioral Intentions", Journal of Airline and Airport Management, Vol. 2, No. 2, 2013, pp 86 - 100
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Martins Rocha, Luiz Roberto; Francescato Veiga, Daniela; Rocha e Oliveira, Paulo; Horibe Song, Elaine; Masako Ferreira, Lydia, "Health Service Quality Scale: Brazilian Portuguese Translation, Reliability and Validity", BMC Health Services Research, Vol. 13, No. 24, 2013, pp 1 - 5
