Pere Agell
professor
Medical Oncology
IESE Business School Universidad de Navarra
Spain
Biography
Prof. Agell joined IESE in 1966. Besides his teaching responsibilities, Prof. Agell was the Director of the MBA Program from 1974 to 1980 and a member of the IESE Executive Committee.
Research Interest
Areas of Interest * Bayesian statistics and action theory * Forecasting and multivariable analysis * Market research * Scientific methodology and philosophy
Publications
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Agell, Pere; Segarra, José Antonio, "Investigación de mercados: Funciones, etapas y obtención de información", IESE, MN-323, 03/1999
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Agell, Pere; Segarra, José Antonio, "Investigación de mercados", Barcelona: Ediciones Folio, 1997. (Biblioteca IESE de Gestión de Empresas; Vol. 35).
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Agell, Pere; Segarra, José Antonio, "Escuchando la voz del mercado. Decisiones de segmentación y posicionamiento", Pamplona: Eunsa, 2001. ((Empresa y organizaciones. Manuales IESE)).
