David Alder
Professor
External Relations
Plymouth University
Spain
Biography
The Chief Marketing Officer is a member of the University's Executive body (UEG) with overall responsibility for the full range of the University's external relations and marketing functions, including: student recruitment and admissions; alumni relations and fundraising; marketing and communications (including the web, media relations, design and print); internal communications; events, including graduations; external stakeholder engagement; issues and reputation management; brand evolution and management; and public affairs.
Research Interest
issues and reputation management; brand evolution and management; and public affairs
