Ana Valenzuela

Biography

Ana Valenzuela has a Part Time appointment at ESADE Business School. Her regular appointment is as Full Professor at the Zicklin School of Business, Baruch College, CUNY. She holds a PhD from University of Madrid, Autonoma and an MBA from Georgetown University. She was a Research Fellow at the Haas School of Business, UC Berkeley for three years. She has also served as a faculty member at INSEAD, Santa Clara University, China-Europe International Business School, Hong Kong Science and Technology University, Singapore Institute of Management, San Francisco State University, Universitat Pompeu Fabra and Instituto de Empresa. Ana began her professional career with AC Nielsen, serving as a marketing consultant for multi-country projects informing consumer goods markets. In addition, she worked in marketing research for PubliEspana (TV5), The Advisory Board Company, Hello America and the International Monetary Fund (IMF). She has published widely, her articles on behavioral decision-making and cross-cultural consumer behavior appearing in numerous leading journals, including the Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing, Journal of Marketing Research, Organizational Behavior and Human Decision Processes and International Marketing Review. She is a frequent keynote speaker on topics related with consumer psychology in technology-driven environments and in-store strategies and was recognized by the Marketing Science Institute in the United States as a must-read author in her field. She is a member of several academic associations as well as marketing institutions/think tanks, such as the Advertising Research Foundation and the American Marketing Association. Ana Valenzuela has a Part Time appointment at ESADE Business School. Her regular appointment is as Full Professor at the Zicklin School of Business, Baruch College, CUNY. She holds a PhD from University of Madrid, Autonoma and an MBA from Georgetown University. She was a Research Fellow at the Haas School of Business, UC Berkeley for three years. She has also served as a faculty member at INSEAD, Santa Clara University, China-Europe International Business School, Hong Kong Science and Technology University, Singapore Institute of Management, San Francisco State University, Universitat Pompeu Fabra and Instituto de Empresa. Ana began her professional career with AC Nielsen, serving as a marketing consultant for multi-country projects informing consumer goods markets. In addition, she worked in marketing research for PubliEspana (TV5), The Advisory Board Company, Hello America and the International Monetary Fund (IMF). She has published widely, her articles on behavioral decision-making and cross-cultural consumer behavior appearing in numerous leading journals, including the Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing, Journal of Marketing Research, Organizational Behavior and Human Decision Processes and International Marketing Review. She is a frequent keynote speaker on topics related with consumer psychology in technology-driven environments and in-store strategies and was recognized by the Marketing Science Institute in the United States as a must-read author in her field. She is a member of several academic associations as well as marketing institutions/think tanks, such as the Advertising Research Foundation and the American Marketing Association.

Research Interest

Technology marketing, Sensory marketing, Behavioral Decision Making, Cross-cultural consumer behavior, In-store marketing