Bart De Langhe

Biography

Bart De Langhe is Associate Professor of Marketing at ESADE (Barcelona, Spain). He obtained a Ph.D. in Marketing from the Rotterdam School of Management, Erasmus University (The Netherlands) and Bachelor and Master Degrees in Psychology from the Catholic University of Leuven (Belgium). Before joining ESADE he was on the faculty for six years at the Leeds School of Business, University of Colorado-Boulder (USA). He has had visiting positions at the Booth School of Business in Chicago, the Rotterdam School of Management, and the Catholic University of Leuven. Bart's research examines how consumers and managers make judgments and decisions, with a specific emphasis on intuitions about data, metrics, and statistics. He has published articles in leading academic journals in marketing and management, such as Journal of Consumer Research, Journal of Marketing Research, Management Science, and Organizational Behavior and Human Decision Processes. His work is featured regularly in popular outlets, such as Harvard Business Review, The Wall Street Journal, and The New York Times. In 2017, he was recognized by the Marketing Science Institute as one of the most promising young scholars in marketing. Bart lives in Barcelona with his spouse and two children. Being a good Belgian citizen, he loves beer, food, and riding his bike. Bart De Langhe is Associate Professor of Marketing at ESADE (Barcelona, Spain). He obtained a Ph.D. in Marketing from the Rotterdam School of Management, Erasmus University (The Netherlands) and Bachelor and Master Degrees in Psychology from the Catholic University of Leuven (Belgium). Before joining ESADE he was on the faculty for six years at the Leeds School of Business, University of Colorado-Boulder (USA). He has had visiting positions at the Booth School of Business in Chicago, the Rotterdam School of Management, and the Catholic University of Leuven. Bart's research examines how consumers and managers make judgments and decisions, with a specific emphasis on intuitions about data, metrics, and statistics. He has published articles in leading academic journals in marketing and management, such as Journal of Consumer Research, Journal of Marketing Research, Management Science, and Organizational Behavior and Human Decision Processes. His work is featured regularly in popular outlets, such as Harvard Business Review, The Wall Street Journal, and The New York Times. In 2017, he was recognized by the Marketing Science Institute as one of the most promising young scholars in marketing. Bart lives in Barcelona with his spouse and two children. Being a good Belgian citizen, he loves beer, food, and riding his bike.

Research Interest

Consumer and managerial judgment and decision making; Behavioral economics