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Ivana Casaburi

Associate Professor
Department of Marketing
Ramon Llull University
Spain

Biography

Ivana Casaburi has combined teaching (in Italy, Spain, Chile, Bulgaria, Portugal and China) with research and strategic consulting throughout her career. She began her teaching career in Italian universities and a year later began training managers in research and education centres in Naples and Milan. Three years on, Ivana moved to Mexico to take part in setting up a new production and sales subsidiary of a multinational chemical company. Once the project was finished, she moved to Spain to take a doctoral programme and to undertake research work within the framework of The European Commission¿s Training and Mobility of Researchers in Europe initiative (1996 ¿ 1998). This project focussed on innovation management in SMEs. She soon forged stronger links with ESADE and began to take part in: management training programmes in Bulgaria (particularly in the export field); the Universidad de Chile programmes for training trainers; MBA programmes in Portugal, Italy and China. Since 2009, she has been Visiting Professor at Peking University for the BIMBA programme (Beijing International MBA). She regularly takes part in international academic conferences as both speaker and moderator. Ivana also gives regular talks at Casa Asia, Chambers of Commerce in Spain, training centres for Asian markets and at sectoral clubs of ESADE¿s Alumni Association. She was a member of ESADE MBA Management Team Board in her capacity as Associate Director of the Full-Time MBA programme. She was Academic Director of the Executive Master in Marketing and Sales ((2011-13) and Director of the Executive Masters Programmes Unit (2014-2016). Ivana has published various books and articles, including some studies about chinese investment in Europe. She has also published more general articles in magazines such as Harvard Deusto Marketing y Ventas (Spain), Segmento (Mexico) and China Business Magazine (China). She has been full professor at ESADE since 1998.

Research Interest

Building Chinese Brand in Europe, Marketing and selling in China, The luxury market in Asia, Spanish-Chinese Cooperation, Brand portfolio management in international markets

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