Business & Management

Business & Management Experts

Kenneth Morse

Department of Marketing
Ramon Llull University


Ken Morse has been a high-performance leader in global high-tech sales and sales management for over 35 years. Ken has co-founded six high-tech companies, together with MIT friends and classmates. Five of these ventures had successful IPOs or mergers; one was a disaster. They included 3Com Corporation, Aspen Technology, Inc., a China Trade Company, a biotech venture, and an expert systems company. Ken was either the CEO or responsible for part or all of the sales organisation in each of these new enterprises. During his 4+ years as Managing Director of AspenTech (AZPN) Europe SA/NV, Ken¿s team achieved 18 consecutive quarters of on-target sales performance by building close strategic relationships with the leading chemical and pharma companies throughout the region. He developed the AspenTech EMEA organisation from 22 to 200+ employees, with basically zero staff turnover, and expanded sales revenue 600%-900% with key client relationships. Ken's interest in international high-tech ventures began at MIT, where he graduated with a BS in Political Science in 1968, followed in 1972 with an MBA from Harvard Business School. Upon graduation, he joined Schroders, the UK-based merchant bank, where he worked directly for Jim Wolfensohn, former President of the World Bank. In 1975, Ken formed a trading advisory company under the aegis of Chase Manhattan Bank to assist US technology-based companies such as IBM, General Motors, Gillette, Hughes Aircraft, Mine Safety Appliances, Waters Associates and others to enter the Chinese market. Ken was based in Beijing for five years during the latter half of the Cultural Revolution. In 1980, he relocated to Silicon Valley as a founding member of 3Com Corporation. In the thirteen years that Ken served as Founding Managing Director of the MIT Entrepreneurship Center (1996-2009), the number of students taking Entrepreneurship Courses increased from 220 to 1,600 per year while the number of professors rose from 3 to over 36. Ken was named "Education All Star" by Mass High Tech magazine and is a member of the MIT Enterprise Forum Global Board. He was appointed to the recently-created National Advisory Council on Innovation & Entrepreneurship by Secretary Locke and President Obama (Washington) and is a member of the Council on Foreign Relations (New York City). Ken is a member of the Telefónica Disruptive Council, Citi SFS Advisory Board, Barcelona HiT: Hothouse of Innovation & Technology and the New Zealand GNS Science External Expert Panel. He is also a Commercialisation Advisor to Scottish Enterprise. Ken serves on the Board of Advisors of several ambitious start-ups including Denkwerk GmbH in Germany; iMotions - Emotion Technology ApS and Zylinc A/S in Denmark; The Little Engineer in Lebanon; Aifos Solutions SL, Indisys and Invenio in Spain; Izon Science Ltd in New Zealand; Naseeb Networks and Sofizar in Pakistan; Dynasil Corporation and several MIT spin-offs in the US, including Cogito, FloDesign Sonics, Inc., Terrafugia and UkuMi. Ken is Visiting Professor at ESADE Business School in Barcelona and holds a Chair in Entrepreneurship, Innovation and Competitiveness at Delft University of Technology in The Netherlands. He has been teaching Entrepreneurial Skills Development workshops in Europe, Lebanon, Saudi Arabia, Pakistan, New Zealand, Québec and the US for over 8 years. Ken speaks fluent French and some Chinese. He is a member of the Cercle Royal Gaulois Artistique & Littéraire in Brussels. When he is not helping young companies to succeed, Ken enjoys sailing his 50-year-old wooden boat with his family around Cape Cod. He is in the early stages of writing a book on global entrepreneurs who built great companies far from Silicon Valley and Route 128, whose working title is "Making it Happen Globally".

Research Interest

Enabling entrepreneurs to achieve their true global potential, Entrepreneurship as Public Policy, High Tech Sales and Sales Management, Quantifying the Value Proposition, Value Added Angel Investing, Elevator Pitching

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