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María Galli

Assistant Professor
Department of Marketing
Ramon Llull University


Maria Galli is an Assistant Professor in the marketing unit at ESADE (Barcelona, Spain). She holds a PhD and an MSc degree in Management with specialization in Marketing from INSEAD (Fontainebleau, France), and a Bachelor's degree in Economics from Torcuato Di Tella University (Buenos Aires, Argentina). Before joining ESADE, Maria was at the Department of Economics and Business of Pompeu Fabra University (Barcelona, Spain), and prior to that she was at the Marketing Department of the Hong Kong University of Science and Technology (Hong Kong). Prof. Galli is an experimental researcher within the area of consumer behavior. Her approach to thinking about consumer psychology is in terms of information processing. A large part of her work is concerned with elucidating the psychological processes that underlie the formation of memory links, or associations, among stimuli one encounters in a consumer environment (e.g., associations between brands and positive or negative feelings elicited by events they may appear together with), and the implications of these learned associations for consumer judgments and behavior. Of special interest to her is understanding the degree to which these learning processes are automatic. Additional research interests include understanding the mechanics and implications of consumers' regulation of emotions elicited in the marketplace (e.g., because of exposure to emotion-inducing marketing stimuli), and understanding some of the cognitive mechanisms that render consumers vulnerable to the influence of manipulative marketing tactics, with a view to designing interventions to help protect their psychological, physical, and financial wellbeing. Her research has so far been published in two major marketing journals: Journal of Consumer Research, and Journal of Consumer Psychology.

Research Interest

Automaticity in consumer learning and memory processes, Role of affect in consumer information processing, Consumer vulnerability and wellbeing

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