Department of Marketing
Ramon Llull University
Marco Bertini is Associate Professor and Department Head of the marketing subject area at ESADE. He completed his doctoral studies at Harvard Business School, and was previously on the faculty at the London Business School. Marco's research, which for the most part studies the psychology of pricing decisions, appears in the leading journals for marketing science (including Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research and Marketing Science) and practice (including Harvard Business Review and MIT Sloan Management Review). His teaching, speaking engagements and advisory work with senior executives in private and public institutions similarly focus on the challenge of designing and implementing a proper strategy for monetisation. Marco was recently named to the Thinkers50 Radar, a shortlist of the scholars most likely to shape the future of how organisations are managed and led. Previously, he was nominated for the Business Professor of the Year Award, a global competition of the Economist Intelligence Unit, and recognised by the Marketing Science Institute as one of the most promising researchers in the field as part of its biennial Young Scholars programme. A native of Italy, Marco also lived in Australia, the United States, the United Kingdom and now Spain. For more information, please visit www.marcobertini.com.
Pricing strategy, Consumer and managerial decision making