Michele Quintano
Professor
Department of Marketing
Ramon Llull University
Spain
Biography
In addition to his teaching and management activities at ESADE, he is Professor of Marketing and Business Management (Professor since December 2003) at the Università degli Studi di Napoli 'Parthenope'. Of note among his most relevant publications are: 'Customer Loyalty. Approcci teorici e strumenti di gestione' (Turin: Giappichelli Editore, 2002); 'An International Perspective of Encounter-Based Relationships', Journal of Cultural Cross Competence and Management, 4/2003 (Vienna: Wirtschaftsuniversität Wien); 'La dinámica de la lealtad del cliente: un acercamiento teórico' (M. Alfaro, ed., Temas clave en marketing relacional, Mc-Graw-Hill, 2004), and 'Lo sviluppo dei processi di customer management: un'applicazione alla telefonia mobile', Economia e Diritto del Terziario (2004). In addition to his teaching and management activities at ESADE, he is Professor of Marketing and Business Management (Professor since December 2003) at the Università degli Studi di Napoli 'Parthenope'. Of note among his most relevant publications are: 'Customer Loyalty. Approcci teorici e strumenti di gestione' (Turin: Giappichelli Editore, 2002); 'An International Perspective of Encounter-Based Relationships', Journal of Cultural Cross Competence and Management, 4/2003 (Vienna: Wirtschaftsuniversität Wien); 'La dinámica de la lealtad del cliente: un acercamiento teórico' (M. Alfaro, ed., Temas clave en marketing relacional, Mc-Graw-Hill, 2004), and 'Lo sviluppo dei processi di customer management: un'applicazione alla telefonia mobile', Economia e Diritto del Terziario (2004).
Research Interest
Marketing Management, Relationship Marketing, International Marketing
