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Oriol Iglesias

Associate Professor
Department of Marketing
Ramon Llull University
Spain

Biography

Oriol Iglesias is an Associate Professor at the Marketing Department and the Chair of the Research Group on Brand Management. Previously, at ESADE, he has also been Director of the Marketing Department, as well as Director of the ESADE Brand Institute (leading consultancy firm on brand management in Spain). He is member of the Executive Committee of the European Academy of Marketing (EMAC), and Member of the Scientific Committee of the Special Interest Group on Brand, Identity, and Corporate Reputation of the Academy of Marketing (AM). He is also member of the Editorial Board of the Journal of Brand Management and also member of the Editorial Review Board of the Journal of Product and Brand Management His research has been published in top international academic journals, such as California Management Review, Journal of Business Ethics, and European Journal of Marketing, amjong others. He is the author of the book "Brand desire: how to create consumer involvement and inspiration". Oriol has consulted and/or developed custom in company training for worldwide leadings firms such as Telefónica, Banco de Santander, Nestlé, Porsche, Audi, Sara Lee, Deutsche Bank, PwC, Ogilvy, etc. Before joining ESADE he was Partner and General Manager of Wakaa Networks, a consultancy firm specialized in the field of strategic marketing, for seven years. In parallel, he was also a Partner and General Manager at El Terrat Online, a firm which produces TV programs, films and theatre plays. Previously, he was Senior Consultant first, and then General Manager, at ATI-Markefin (a consultancy firm in marketing strategy). He began his career working in the Marketing Department at Xerox.

Research Interest

Managing the customer experience, Brand Management, Co-creation

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