Montero Muradas, Isabel
University professor
​​Market Research and Markets Area
Universidad de La Laguna
Spain
Biography
Montero Muradas, Isabel is an University professor in the department of ​​Market Research and Markets Area at Universidad de La Laguna
Research Interest
​​Market Research and Markets Area
Publications
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Montero M, Oreja R. Actions to improve positioning of tangible cultural resources in the municipalities of the Canary Autonomous Community. PASOS: Revista de Turismo y Patrimonio Cultural. 2010;8(1):1-2.
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Montero-Muradas I, Oreja-RodrÃguez JR, Parra-López E. Cultural variables, as strengths and weaknesses, in the competitiveness diagnosis of tourism destinations: the case of Tenerife's tourism zones. Cuadernos de Turismo. 2014;33:251-399.
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Montero Muradas I, Oreja RodrÃguez JR. Diseño de un instrumento de medida para el análisis comparativo de los recursos culturales tangibles. PASOS. Revista de Turismo y Patrimonio Cultural. 2005;3(2).
