Germán Gémar Castillo
Associate Professor
Department of Economics and Business Administration
Universidad de Malaga
Spain
Biography
Doctor of Economics. Organization of Companies. Malaga University. Degree in Economics and Business Administration. Malaga University. Diploma in Senior Management. International Institute San Telmo. University Expert in Gastronomy. Management experience in Top Management tasks. Director General of Citizenship Services of the Diputación de Málaga, technical director of the Delegation of Environment and Sustainability of the Delegation of Malaga, Technical Adviser of Planning of the Delegation of Presidency of the Delegation of Malaga and hotel director.
Research Interest
business management, strategic direction, business survival, tourism, hotels, environment, profitability, corporate social responsibility, international strategic direction, cultural distance.
Publications
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Gémar Castillo G, Jiménez Quintero JA. Retos estratégicos de la industria hotelera española del siglo xxi: horizonte 2020 en paÃses emergentes. Tourism & Management Studies. 2013;9(2).
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Gémar G, Jiménez-Quintero JA. Text mining social media for competitive analysis. Tourism & Management Studies. 2015 Jan;11(1):84-90.
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Soler IP, Gémar G. Impact of the April Fair on Seville hotel room prices: measurement through a hedonic approach. Tourism & Management Studies. 2017 Apr 16;13(2):7-12.
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Soler IP, Gémar G. Brand Equity Research Using Online Customer Ratings of Spanish Hotels. International Journal of Tourism Research. 2016 Jan 1.
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Gémar G. Influence of cultural distance on the internationalisation of Spanish hotel companies. Tourism & Management Studies. 2014;10(1).
