Alfonso P. Fernández Del Hoyo
professor
Economic and Business Sciences
Universidad Pontifical Comillas
Spain
Biography
Alfonso P. Fernández del Hoyo (ICADE-E2 '82 / Babson College MBA '89 / Comillas-ICADE Doctorate '01) is a professor at the Faculty of Economics and Business Sciences of the Universidad Pontificia Comillas since 1997. He is currently Head of the Line of Research on Product Innovation, Process and Business Model in Comillas-ICADE and teaches courses in International Marketing, Industrial Marketing (B2B-Technological) and Jnternational Marketing. He was deputy director and director of the ICADE E-4 race during the 2007-11 period.
Research Interest
Product Innovation, Process and Business Model, Special Attention to Technological Sectors, B2B, Economy of Cultural Heritage and Entrepreneurship.
Publications
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AP Fernández del Hoyo, Mr. Settembre Blundo, S. Denicolai, M.ª Y. Fernández Jurado, M.ª Pia, D. Zuchella, Article in Newspaper. L'impresa tra patronage and mecenatismo. Luteria Musica Cultura Magazine, vol. 2012, no. 1, pgs. 61-66, Cremona, Semestrale I 2012. ISBN / ISSN / Legal Deposit / Website: ISSN 1 8 2 5 - 7 0 5 4.
