Mª Del Pilar Melara San Román

Biography

Professor Mª del Pilar Melara San Román studied at the Universidad Pontificia Comillas de Madrid where she graduated in Law and in Economic and Business Sciences. In 1989 he began his teaching at the Faculty of Economics and Business Sciences of the Universidad Pontificia Comillas, where he taught Marketing Fundamentals, Planning and Marketing Management, Strategic Marketing Planning and Product and Price Policy. He currently teaches courses in Business Management in the degree and Strategic Management of the Brand in the Master in Research in Economics and Business.

Research Interest

Branding Strategic marketing. Brand management and brand value. Luxury marketing