Mª Olga Bocigas Solar
professor
Economic and Business Sciences
Universidad Pontifical Comillas
Spain
Biography
Professor Mª Olga Bocigas Solar graduated in Economic and Business Sciences, Business Section, at Universidad Pontificia Comillas in 1985. In that same year she began teaching at the Faculty of Economic and Business Sciences of the aforementioned University, teaching subjects as Fundamentals of Marketing and Planning and Marketing Management and, somewhat later, also Marketing of Services.
Research Interest
Strategic Management of the Brand. Innovation and launch of new products. The strategy of internationalization of the Spanish company in the Europe of the 21st century.
Publications
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C. Valor MartÃnez, I. Carrero Bosch, M.ª O. Bocigas Solar, M.ª C. Vela GarcÃa, L. Sierra Moral, Basics of marketing under the "European Space" spirit, in I. Muñoz San Roque (Coord. .), The European Higher Education Area A desirable change for the University? Some experiences of teaching innovation in the degree of Business Administration and Management in ICAI-ICADE Comillas, pgs. 291-306, Universidad Pontificia Comillas, Madrid, January 2012. ISBN: 978-84-8468-386-5.
