Yolanda Yustas
Professor
Financial Management
Universidad Pontifical Comillas
Spain
Biography
Professor Yolanda Yustas holds a PhD in Economics and Business Administration from the Universidad Pontificia Comillas de Madrid, a Master's Degree in the PDD (Executive Development Program) from IESE from the University of Navarra and a Bachelor's Degree in Economic and Business Sciences from the Complutense University of Madrid. He obtained the Certificate of I Couch Cycle by the European Coaching School with international certification.
Research Interest
Market research. Manufacturer-distributor relationships. New technologies.
Publications
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MY Yustas López, The product in the store. The panel of retailers in market research. Universidad Pontificia Comillas, Madrid, July 2014. ISBN: 978-84-8468-543-2.
