MarÃa Luisa Villanueva
Professor
Natural science
Universidad Publica de Navarra
Spain
Biography
Maria Luisa Villanueva is a Professor of Business management having skills on marketing,Consumer Behaviour
Research Interest
Marketing
Publications
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Situational Variables In Online Versus Offline Channel Choice
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An investigation of multichannel shopping behavior: Evolution in a grocery retailer in Spain
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Customer Heterogeneity in the Development of e-Loyalty
