Maria Elena Aramendia-muneta
Professor
Business management
Universidad Publica de Navarra
Spain
Biography
Maria Elena Aramendia-Muneta is a Professor of Business management
Research Interest
Business Management
Publications
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An Overview of the Main Innovations in E-Marketing
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The Influence of Ethnocentricity in Purchase Behavior and Ethnocentric Attitudes
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Spread the Word - The Effect of Word of Mouth in E-Marketing
