Marta Arce-urriza
Professor
Business Management
Universidad Publica de Navarra
Spain
Biography
Marta Arce-Urriza is a Professor of Business Management having skills on Customer Satisfaction,Services Marketing,Brand Experience.
Research Interest
Consumer Economics,Advertising,Strategic Management.
Publications
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Choice of purchase channel and multichannel strategy: internet vs. traditional. Application to purchase in a supermarket chain
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An investigation of multichannel shopping behavior: Evolution in a grocery retailer in Spain
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The effect of price promotions on consumer shopping behavior across online and offline channels: differences between frequent and non-frequent shoppers
