Alfonso Hernandez
Economics and Business
University of Barcelona
Spain
Biography
Ruben Huertas-Garcia, Spanish finance educator. Certified economist Autonomous University Barcelona, 1987. Member of European Marketing Academy
Research Interest
Marketing Marketing Management Marketing Research Marketing Communication Green Marketing Leisure Management
Publications
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Huertas-Garcia R, Guitart-Tarres L, Nunez-Carballosa A. Plackett-Burman design in choice-based conjoint analysis A case of estimating warning message distribution on tobacco packages. INTERNATIONAL JOURNAL OF MARKET RESEARCH. 2016 Jan 1;58(4):569-94.
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Huertas-GarcÃa R, Huertas-GarcÃa R, Lengler J, Lengler J, Consolación-Segura C, Consolación-Segura C. Co-branding strategy in cause-related advertising: the fit between brand and cause. Journal of Product & Brand Management. 2017 Apr 18;26(2):135-50.
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Guitart-Tarrés L, Núñez-Carballosa A, Chacón NJ, Achcaoucaou F, Cruz-Cázares C, Miravitlles P, GarcÃa RH. Playing in Operations Management. WPOM-Working Papers on Operations Management. 2017 Jun 7;8:81-5.
