Jaime Gil Lafuente
Economics and Business
University of Barcelona
Spain
Biography
JAIME GIL-LAFUENTE is a Professor in University of Barcelona, 2003-2014 (teaching in University of Barcelona since 1993).He completed his PhD in Economics and Business Science from the University of Barcelona, 1996.He persued his Post-graduate degree in Marketing Management from EAE (School of Business Administration), 1994 and Degree in Economics and Business Science from the University of Barcelona, 1993; He has done the Academic formation at 102 national and international congresses, conferences and seminars
Research Interest
Marketing International Relations Comparative Politics Elections, Public Opinion and Voting Behavior
Publications
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Valenzuela-Fernández L, Nicolas C, Gil-Lafuente J, Merigó JM. Fuzzy indicators for customer retention. International Journal of Engineering Business Management. 2016 Oct 27;8:1847979016670526.
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Moreno SM, Lafuente JG, Calderón GG, Moreno FM. Use and Appropriation of Virtual Social Networks: Mexico and Spain, a Cross-Cultural Study. International Journal of Marketing Studies. 2017 Jan 16;9(1):82.
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Santos-Caballero A, Gil-Lafuente J. LA SEGMENTACIÓN DEL CONSUMIDOR EN LAS COMUNIDADES VIRTUALES DE MARCA A TRAVÉS DEL COEFICIENTE DE ADECUACIÓN: EL CASO EMPÃRICO eDreams. Rect@. 2016 Jul 1;17(2):105.
