Santiago Forgas
Economics and Business
University of Barcelona
Spain
Biography
Santiago Forgas Coll is from Department of Economics and Business from university of barcleoma His topic of interest is marketing
Research Interest
Tourism Tourism Management Structural Equation Modeling Tourism Marketing Marketing Moderation
Publications
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Huertas-Garcia R, Huertas-Garcia R, Gázquez-Abad JC, Gázquez-Abad JC, Forgas-Coll S, Forgas-Coll S. A design strategy for improving adaptive conjoint analysis. Journal of Business & Industrial Marketing. 2016 Apr 4;31(3):328-38.
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Palau-Saumell R, Forgas-Coll S, Sánchez-GarcÃa J. The Role of Emotions in a Model of Behavioral Intentions of Visitors to the Gaudà Historic House Museums in Barcelona, Spain. Visitor Studies. 2016 Jul 2;19(2):156-77.
