Carlos GarcÃa Pont
Department of Marketing
University of Navarra
Spain
Biography
Carlos García Pont is professor in the Marketing Department and director of the MBA Program. His work places special emphasis on the importance of alliances in understanding competitive strategy, the organizational needs of market-oriented organizations in industrial markets and subsidiary strategy in global corporations. He has also done work in the areas of strategic management and marketing strategy. Prof. García Pont has had extensive experience with both local and multinational organizations in his consulting activities.
Research Interest
* Strategic management: business development and strategic assets * Building dynamic organizations * Strategic alliances * International management
Publications
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Mendenhall CL, Seeff L, Diehl AM, Ghosn SJ, French SW, Gartside PS, Rouster SD, Buskellâ€Bales Z, Grossman CJ, Roselle GA, Weesner RE. Antibodies to hepatitis B virus and hepatitis C virus in alcoholic hepatitis and cirrhosis: their prevalence and clinical relevance. Hepatology. 1991 Oct 1;14(4):581-9.
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Nohria N, Garciaâ€Pont C. Global strategic linkages and industry structure. Strategic management journal. 1991 Jun 1;12(S1):105-24.
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Gallo MA, GarcÃa Pont C. Important factors in family business internationalization. Family Business Review. 1996 Mar;9(1):45-59.
